Dr Steven
Goh
Dr Steven Goh lost his own hair to family genetics and tried treatment after treatment that didn’t suit him. Today he leads Folli-Doc, NPM Malaysia and Anggun Pakar Rambut, created Simulation & Stimulation, and develops the Folli Series and Dr. M hair-care ranges. Every visit starts the same way: a proper look at your scalp, in plain words, before anything is recommended.
- 6 years in hair restoration
- DBA, EdD
- English · 中文 · Bahasa Melayu

Simulate.
Stimulate.
Dr Steven’s signature non-surgical treatment, in one visit of about 3 hours. Simulation is the visual part: it creates a fuller look in thinning areas, so the difference shows the same day. Stimulation is the care part: it focuses on the scalp environment underneath. How long the look lasts differs from person to person, depending on your hair, scalp, lifestyle and aftercare.
- About 3 hours
- Non-surgical
- Men & women
- Scalp check first
- Folli-Doc · NPM Malaysia · Anggun


Ways to work with me
Four service brands, one way of working: a scalp check first, a plan explained in plain words, and the full price before you decide.
BrandsWays to work with me
Four service brands, one way of working: a scalp check first, a plan explained in plain words, and the full price before you decide.

Folli-Doc
Hair specialist centres in KL Gateway, Penang and Sibu.
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NPM Malaysia
SMP, Simulation & Stimulation and the Folli-Heal line, at The Starling Mall.
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Anggun Pakar Rambut
Simulasi & Stimulasi and Xenocell Boost, with a Malay-speaking team.
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Folli-Heal Plus
A needle-free scalp care ritual of about 2 hours.
View detailsEvery treatment
- 01Simulation & StimulationAn instant fuller look plus scalp care, in about 3 hours.
- 02Folli-Grow GenesisA Folli-Doc scalp care programme that includes a low-level light (650nm) step.
- 03Folli-Grow Genesis SignatureA separate Folli-Doc programme in the Genesis line, also with a 650nm light step.
- 04Folli-HealA scalp care session in the Folli-Heal line, with a low-level light step.
- 05Folli-Heal PlusA relaxing, needle-free, multi-step session: cleansing, massage, herbal steam and a light pause.
- 06Folli-Heal Plus V3A newer format in the Folli-Heal Plus line. Details at consultation.
- 07Xenocell BoostA scalp care programme from Anggun Pakar Rambut, offered alongside Simulasi & Stimulasi.
- 08Xenocell Boost AdvancedThe Advanced version of Xenocell Boost at Anggun Pakar Rambut.
- 09Folli-FuelIn-centre treatment with freeze-dried sheep placenta and caviar extracts, using micro-crystal infusion.
- 10Scalp micropigmentation (SMP)Fine cosmetic pigment that recreates the look of short hair or adds density. 2–4 hours per session.
- 11Hair systemsCustom hairpieces with real human hair on a breathable base. Fitting takes about 2 hours.

Folli Series
Home and in-centre scalp care developed by Dr Steven Goh. Order on WhatsApp: 018-264 9747.
View detailsFolli Series
Home and in-centre scalp care developed by Dr Steven Goh. Order on WhatsApp: 018-264 9747.
Dr. M Hair Care
A two-step routine created by Dr Steven Goh: Hokkaido Kelp Shampoo to reset the scalp, and a Hydrolyzed Protein Scalp Tonic with 18 types of amino acids to nourish it. RM129 a bottle, or a bundle of 3 shampoos or 3 tonics for RM387 with free Malaysia shipping. Single bottles ship for RM20 (West Malaysia) or RM30 (East Malaysia).
NOT220504152K · NOT220105815K

Hair systems
Advanced and customised hair systems, fitted with Dr Steven: real human hair options, a base chosen for your lifestyle, and maintenance visits to keep it looking natural.



Hair system client · shared with permission
Real clients




Real clients, photographed in our centres and shared with their permission. Photos show individual results; yours may differ.

In their words
In their words
“I really like the service and the honesty from the staff”
“They explained everything to us very carefully, and they made sure…”
“Tip top service, the technician is very patient and kind”
“The waiters will explain…”
“I flew all the way from Singapore just to get this hair done…”
“Love the experience here. The place is pleasant as well”
Quoted as written (opening words, in the original language).

What the research says
We cite studies on ingredients and general approaches, with what each one does and doesn’t show. None of them tested our treatments or products.
ResearchWhat the research says
We cite studies on ingredients and general approaches, with what each one does and doesn’t show. None of them tested our treatments or products.
Research
Questions, answered
Who is Dr Steven Goh?
Dr Steven Goh (DBA, EdD) is a hair restoration expert with 6 years of experience and the founder of Simulation & Stimulation. He leads Folli-Doc, NPM Malaysia and Anggun Pakar Rambut, and created the Folli Series and Dr. M product ranges. He started because he lost his own hair to family genetics.
What is Simulation & Stimulation?
Our signature non-surgical session of about 3 hours. Simulation gives an instant, visibly fuller look in thinning areas. Stimulation is scalp care that focuses on the scalp environment. We don’t claim it regrows hair.
Are your centres medical clinics?
No. Our centres provide cosmetic hair and scalp services and do not diagnose or treat disease. If your hair loss is sudden, patchy, painful or comes with other symptoms, please see a doctor first.
How is the price quoted?
Every scalp is different, so treatments are quoted after a scalp check and consultation. You will know the full price before anything starts, and there is no obligation to go ahead. Product prices are listed on each product page.
Do studies prove your treatments work?
No study has tested Simulation & Stimulation or our products. Where we cite research, it is about an ingredient or a general approach, and we explain what each study does and does not show.
How do I book?
Use the booking form. It opens WhatsApp with your details filled in, ready to send to Dr Steven’s team. Nothing is stored on this site.

Book a scalp check
Dr Steven Goh lost his own hair to family genetics and tried treatment after treatment that didn’t suit him. Today he leads Folli-Doc, NPM Malaysia and Anggun Pakar Rambut, created Simulation & Stimulation, and develops the Folli Series and Dr. M hair-care ranges. Every visit starts the same way: a proper look at your scalp, in plain words, before anything is recommended.
Book a scalp checkStart with a scalp check
Tell us a little about your hair. The form opens WhatsApp with your details filled in, ready to send to Dr Steven’s team.
- Your scalp is checked before anything is recommended
- Full price is explained before you decide, with no obligation
- We serve you in English, 中文 or Bahasa Melayu
Prefer to message directly? WhatsApp 012-334 4983





